Three Advantages of Video Marketing

Three Advantages of Video Marketing

We’re living in a digital world. Internet, mobile websites, social media, videos and the list goes on. With consumers need for speed, Smartphones are flying off the shelves. Enter the age of video marketing.

In fact, Mari Smith, the Facebook marketing expert, has dubbed “2013 The Year of the Video.”

Video Marketing is simply a strategy for using video clips to market your new products, new services and even new companies. In fact, movie and internet promotion is considered one of the most significant resources for promotion sales and promotion, regardless of your business market.

So what are some of the benefits to video marketing?

Search Engine Optimization (SEO) = Higher Rankings

Looking for a way to get higher SEO rankings? Forrester-conducted research found webpages featuring a video are 50 percent more likely to appear on the first page of Google.

This means your site is ranked higher and, therefore, will be found faster which may increase your business leads and, ultimately, help you gain new prospects.

More Conversions

The goal of marketing is to acquire some type of conversion. Whether you use a landing page, a sales or products page, webinar, teleseminar, or an e-mail, if it contains a video the conversion rate will be as much as 25 percent higher than a promotional item without a video. A higher conversion rate is reason enough to use videos.

More E-mails Opened

Want more of your e-mails opened? Studies have shown subject lines that contain the word “video” are more likely to be opened — two to three times more, in fact.

Not all e-mail programs are suitable with videos. To work around this, catch a picture of your movie and place it into your e-mail message. Then include the weblink to your actual movie — it could be a webinar/teleseminar or live event. When your audience mouse clicks the weblink, he or she will be taken directly to your movie.

These are just three of the many benefits associated with using video.

Don’t be left out.