· Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement. For example the words/text for search phrase "Widget" in the html, the font color
has been set to White. The background of the page is also white.
Therefore the textual content is actually there, however the words are
"hidden" from the surfer. This is frowned upon by search engines and frequently results in your site being penalized
· Avoid Using Negative <div> htmltags. Div tags,
Div tags are division tags. Unscrupulous seo services may insert them
into your page with negative x/y coordinates to place content outside of
the visible page for the surfer, but the text itself is in the html
page. The search engine finds the keywords in the text, yet the surfer does not see it. Again a technique to be avoided and not recommended under any circumstances
· Avoid Cloaking or Sneaky Redirects.
Cloaking refers to serving up 2 different types of content based on the
visitor who is visiting. Is the visitor a regular web surfer, serve up
this page. Is the visitor a search engine spider? Serve up this OTHER
page specifically for the search engine spider. The other page being
served up is typically garbled textual content with no meaning to a human,
and is stuffed with various keywords and search phrases. Again this
technique is not recommended and will likely get your site penalized or
banned from search engines
· Avoid duplicate content. Duplicate content means you create one web site,
with content on topic a, and then repeat the content over and over
again on multiple websites. In theory you could create one website,
achieve high ranking on it, and then clog up the search engines with the
same content duplicated on multiple domains. Again this is not recommended and should be avoided
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