We started rolling out the next generation of the Penguin webspam algorithm this
afternoon (May 22, 2013), and the rollout is now complete. About 2.3%
of English-US queries are affected to the degree that a regular user
might notice. The change has also finished rolling out for other
languages world-wide.
The
scope of Penguin varies by language, e.g. languages with more webspam
will see more impact.This is the fourth Penguin-related launch Google
has done, but because this is an updated algorithm (not just a data refresh),
we’ve been referring to this change as Penguin 2.0 internally. For more
information on what SEOs should expect in the coming months, see the video that we recently released.
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