On Page Optimisation (Optimization) Vs Off-Page Optimisation (SEO)
Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.
Off-Page Optimisation (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
| On-Page SEO Checklist | Off-Page SEO Checklist |
Alwaysstart with research andtesting
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Alwaysstart with keyword research, testing andselection
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Title tags
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Keywordsin links
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Metatags
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Linksfrom high ranking publisher sites
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ALTtags
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One-wayinbound links (not link exchange)
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H1tags
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Differentkeywords in your link-ads from the same site
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URL structure
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Gradual link building technology (no growth spikes)
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InternalLinking
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Relevantkeywords near your inbound link
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Content
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Deep linking (from multiple pagesto multiple pages)
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Keyword density
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Targeta large list of keywords (5-500+)
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Sitemaps
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Linkfrom sites with a variety of LinkRanks
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Usability
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Trackactive link-ad keywords
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Tracktarget keywords
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Discontinuecampaigns if ranking does not improve
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Expectresults in 12 months
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Expectresults in 30 days (MSN) 1-9 months (Google, Yahoo)
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Do not make commonon-page SEO mistakes:
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Do not make commonoff-page SEO mistakes:
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Duplicatecontent
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Duplicatekeywords in link-ads
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URL variants on the same pages
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Site-wide links causing linkgrowth spikes
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Off-siteimages and content on-site
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Usingon-page SEOs to do specialist off-page SEO
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Duplicatetitle tags
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Placingrandom links without keywords near your link-ad
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Do not use on-page SEOspamming tactics such as:
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Do not use off-pageSEO spamming tactics such as:
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Hiddentext
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Linkfarms (sites with 100+ outbound links per page)
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Hiddenlinks
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Usingirrelevant keywords in your link-ads
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Keywordrepetition
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Garbagelinks
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Doorwaypages
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Linkchurning
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Mirrorpages
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Hiddeninbound links
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Cloaking
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