Some people who are new to article marketing are under the impression that to build links to their sites, all they need to do is write an article, submit it and the article will automatically be published.
Did you know that after you submit your article, it will most likely be reviewed by an editor before it is published on a website? This editor will have a list of editorial guidelines that he or she is using to evaluate your article.
If your article passes the test, then it will be published. If it does not, it will be declined. One of the first things publishers/editors look at is the title. There are several reasons why an article might be declined right out of the gate due to issues with the title.
What’s so important about the title?
The title is the very first thing a reader will see and it’s often the primary means by which a reader will decide if he wants to read your article. If your title is great, more people will read the article than if it’s just so-so. The title can have such a big influence on the success of an article, that publishers will often decline articles solely because of problems in the title. The rest of the article may be perfect but, if there are problems with the title, then the article can be declined.
