Build Relationship Not Only Links
Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at your job, there it is.
Building relationships is a new beast to tame. It’s not about trying to influence machines – it’s about trying to influence people. Every human is a kaleidoscope of attitudes, behaviors, and emotions.
Empathy – immersing oneself in the prospect’s world – is an asset for fostering trust, negotiating exchanges, and building lasting relationships.
Here’s how tapping in to the study of human behavior can help us better understand people’s actions and build stronger ties in a post-Penguin/Panda world.
